SwagBeats: A Creative and Musical Journey Rooted in Hip Hop

Leonardo, a 47-year-old designer and art director, was born and raised in São Paulo, where he has lived in Pirituba for the past 18 years. His journey into hip hop culture began on the streets of his city, where he and his friends would gather to listen to the iconic radio show Espaço Rap, which played the music that would shape his path. Artists like Gog, 509-E, Conexão do Morro, Consciência Humana, Face da Morte, Rzo, and Racionais formed the foundation of his connection to the movement and culture.

In 2014, SwagBeats took his first steps in music production, creating his first beats. With his creative experience and deep respect for the history of Brazilian hip hop, he continues to explore and contribute to urban music.

Today, SwagBeats is fully immersed in his creations, combining his work as a designer and art director with his musical passion, always striving to elevate the quality of his productions.